At this stage, we are looking for something very simple: a logo, a suitable color pallet, sets of fonts for generic things that we make, a web site and business cards.
Except for the web site (and business cards), we often send documents to clients with proposals, quotes, reports, etc. We don’t want a fixed design for this – just elements we can use to make documents look more or less consistent.
Of course, in the future we will need more things, so it is important that the base is good and that we can build on that.
In terms of the web site, we basically want a simple page to show off our work, that is easy for us to add to or change, and some additional information like the services we provide and contact details.
Overall, we are looking at something minimal. We have an established business, but want to spin off something more specific. Once it has some success, we can invest more in the corporate image.
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